Privacy policy

At ALIXWAX, privacy is approached with the same care, sophistication, and attention to detail that define every aspect of our brand. We are committed to protecting your personal information and ensuring a secure, transparent, and elevated shopping experience across our website and services.

This Privacy Policy describes how ALIXWAX ("we," "us," "our") collects, uses, shares, and protects your information when you visit our website, place an order, subscribe to our communications, or otherwise interact with our brand.

Information We Collect

When you engage with ALIXWAX, we may collect certain personal information, including:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information
  • Order history
  • Device and browser information
  • IP address and browsing activity

We may also automatically collect certain technical information through cookies, analytics tools, and similar tracking technologies to enhance website functionality and improve your browsing experience.

How We Use Your Information, and Why (Legal Basis)

We use your information for the following purposes, relying on the legal bases below where GDPR applies:

Purpose Legal basis (GDPR)
Process and fulfill orders Performance of a contract
Provide customer support and personalized assistance Performance of a contract
Communicate regarding purchases, shipping, and account activity Performance of a contract
Improve our website performance and customer experience Legitimate interest
Prevent fraud and maintain the security of our services Legitimate interest / Legal obligation
Send marketing communications, promotional offers, or product updates Consent (you may withdraw at any time)

ALIXWAX uses collected information solely for legitimate business purposes and in accordance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA), where applicable.

Shopify & Payment Security

Our store is hosted by Shopify Inc., which provides the secure e-commerce platform enabling us to offer our products and services worldwide. Shopify acts as a data processor on our behalf for hosting, checkout, and related services.

Payment transactions are encrypted and processed in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). Your payment details are securely handled by authorized payment providers (such as Shopify Payments, PayPal, or other providers you select at checkout) and are not stored directly on ALIXWAX servers.

For additional information, you may review Shopify's Privacy Policy.

Cookies & Tracking Technologies

ALIXWAX uses cookies, pixels, analytics tools, and similar technologies to better understand website traffic, improve functionality, personalize content, and support advertising performance.

These technologies may collect information regarding:

  • browsing behavior,
  • pages visited,
  • referral sources,
  • device identifiers,
  • and interactions with our website.

Where required by law (including for visitors in the EU/UK), we will request your consent before placing non-essential cookies (such as marketing and analytics cookies) via a cookie consent banner. You can change your preferences at any time through that banner or your browser settings. Please note that certain website functionalities may be affected if essential cookies are disabled.

Marketing & Advertising

We may use trusted third-party marketing and advertising partners, including analytics and advertising platforms (such as Meta, TikTok, and Google), to deliver relevant advertisements and improve our brand communications.

These services may use cookies or tracking technologies to provide personalized advertising experiences across websites and social media platforms. Where required by law, this only occurs with your consent.

You may opt out of promotional emails at any time by using the unsubscribe link included in our communications, and you may manage advertising cookie consent via our cookie banner.

Sharing of Personal Information

ALIXWAX does not sell personal information for money. However, in the course of operating our business and serving advertising, certain information (such as device identifiers or browsing activity) may be shared with advertising partners in a way that may be considered a "sale" or "share" under the CCPA/CPRA. You can opt out of this — see "California Privacy Rights" below.

We share information with carefully selected service providers and partners necessary to operate our business, including:

  • payment processors,
  • shipping carriers,
  • fraud prevention providers,
  • analytics services,
  • marketing and advertising partners,
  • and website infrastructure providers.

These partners are authorized to use your information only as necessary to provide services on our behalf, under appropriate data protection agreements.

Your Privacy Rights

Depending on your location and applicable laws, you may have the right to:

  • Access the personal information we hold about you
  • Request corrections to inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing
  • Request a copy of your data in a portable format
  • Opt out of certain data-sharing or advertising activities
  • Withdraw consent to marketing communications at any time

To exercise your privacy rights, please contact us at: info@alixwax.com

We may verify your identity before processing certain requests. We will respond within the timeframe required by applicable law (generally within 30 days under GDPR, or 45 days under CCPA).

GDPR — Rights for EU/EEA & UK Residents

If you are located in the European Economic Area or the United Kingdom, the GDPR (and UK GDPR) gives you the rights listed above, plus:

  • The right to lodge a complaint with your local data protection supervisory authority if you believe your data has been mishandled (for example, the CNIL in France, or your relevant national authority).
  • The right to withdraw consent at any time for processing based on consent, without affecting the lawfulness of processing before withdrawal.

California Privacy Rights (CCPA/CPRA)

Residents of California have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to:

  • Know what personal information is collected, used, disclosed, or shared, and for what purpose
  • Request access to or deletion of their personal information
  • Correct inaccurate personal information
  • Opt out of the "sale" or "sharing" of personal information, including for cross-context behavioral advertising

To opt out of the sale/sharing of your personal information, contact us at info@alixwax.com with the subject line "Do Not Sell or Share My Personal Information," or use the cookie preference center on our site.

We do not knowingly sell or share the personal information of consumers under 16 years of age without affirmative authorization.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including:

  • Order and transaction data: retained for the duration of your customer relationship and afterward as required for tax, accounting, and legal obligations (typically up to 7 years, depending on applicable law).
  • Marketing data (e.g. email subscription): retained until you unsubscribe or request deletion.
  • Website analytics data: retained according to the retention settings of our analytics providers, typically 14–26 months.

When personal information is no longer needed, we securely delete or anonymize it.

International Data Transfers

As an international e-commerce brand, your information may be processed and stored in countries outside your place of residence, including the United States, where privacy laws may differ from those in your jurisdiction.

Where we transfer personal information from the EEA/UK to countries without an adequacy decision, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs), consistent with our service providers' own compliance frameworks (including Shopify's).

Children's Privacy

ALIXWAX services are not intended for individuals under the age of 13 (or 16 where required by applicable law, such as for consent-based processing in the EEA/UK). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Security Measures

We implement industry-standard administrative, technical, and physical safeguards designed to protect your information against unauthorized access, misuse, disclosure, or alteration.

While no method of transmission over the internet is entirely secure, ALIXWAX continuously works to maintain a secure and trusted shopping environment.

Updates to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any modifications will be posted on this page with an updated effective date. We encourage you to review this page periodically.

Contact Us

For questions regarding this Privacy Policy, your personal information, or to exercise any of your privacy rights, please contact:

ALIXWAX Customer Care info@alixwax.com

The ALIXWAX Signature: Beauty. Elegance. Impact.